a penetrating observation about human behavior that results in seeing consumers from a fresh perspective. a discovery about the underlying paperless motivations that drive peoples actions. Turning Knowledge into Insight Casual observation and simply having knowledge is not enough. Insight definition takes work; its a skill that requires creativity, persistence and deep thinking to craft. The most powerful insights come from rigor and serious analysis to translate large amounts of data into concise and compelling findings. Organizations who want to use insights as the platform for organic growth require a process that is both scalable and repeatable so that it can become routinized within the organization with predictable long-term results. Use written insight statements guided by five key principles to turn research data into actionable insight to inspire new ideas for product and service development. The five principles of Insight Definition Compelling insight statements should be structured around five key principles:. Set the context Set the context for your insight statement by simply and clearly explaining the background.
Anytime you hear I want or I need in a statement — step back and pause — as you probably need to dig deeper and understand the motivation, and the why behind the want. Articulated needs are ideal for defining features and benefits, but do not lead to insights that have the gravity to topple existing categories and create new ones. Obsess about the outcome people want, dont merely record their statements of need and assume you have insights, you likely do not. Insight Definition Definitions abound about what an insight actually. But rather than get hung up and belabor endless definitions we encourage our client partners to define their process of insight definition based on the business impact they want to drive within their own organizations. A definition is helpful but knowing what value your insight should deliver is far more important and makes them actionable, building momentum for change. At thrive we look at the insights we craft to deliver the following as a working definition: An unrecognized fundamental human truth. a new way of viewing the world that causes us to reexamine existing conventions and challenge the status quo.
How to Write a powerful Consumer Insight Statement
What An, insight, is Not, insight has become a horribly misused word, much in the same vein as brand, strategy and marketing innovation have become misused words. So let us first get definitional and restore some meaning to the word by considering what insight is not: Insight is not data, data can take many forms, but we have to remember it is just that — data! Alone, it is not an insight, and it does not do your thinking for you. With masses of data at hand the fundamental problem is a lot more essential, how do we mine and analyze the data to reveal insight we can act. Look at your data holistically and be cautioned against becoming attached to that singular inspiring data point that can drive a swift conclusion. Insight definition requires you to take a multi-dimensional view. An observation is not an insight.
Observations are an incredibly important part of creating insight but are still only one data point to consider and should never stand alone. They are facts that lack the why and the motivation behind null a consumers behavior. Never stop short of the hard work involved during the process of insight definition of converting an astute observation in something more meaningful and actionable. Always get to the why. A customer wish or statement of need is not an insight, an, insight is not an articulated statement of need. Insights are less apparent, intangible, latent. A hidden truth that is the result of obsessive digging.
Hpe 2017 North America nsp partner of the year Microsoft Worldwide mobile App development Partner of the year (Bluemetal) Cisco Americas Partner of the year: Data center NetApp Flash Partner of the year (Datalink) 2017 Insight acquires caase, a dutch cloud service provider, improving. Today insight helps businesses run smarter with optimized technology investments that enable transformation. As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for what you should do next, and a catalyst for creating new value for your customers. The ever-increasing explosion of data puts more knowledge at our fingertips than ever before, but you need to know what to do with.
Otherwise, it is obsolete and ineffective. We see an increasing lack of insight with companies living in an illusion of knowledge, drowning in data, insight poor, and failing to turn information into intelligence. The lack of shared understanding of what an insight is, and is not is one reason. An absence of the methodological rigor required for meaningful insight generation to happen is another. We see organizations frequently struggle to arrive at a standard definition of what an insight is, and a repeatable process for finding and articulating them. Most insights we see are unfortunately nothing more than mere observations, reporting what has been seen in-field without any overt action or outcome attached. If we do not have a clear understanding of what insight is, how can we possibly use it as a guidepost to define whats next?
How to Write a good Consumer Insight - ideas
2002, insight acquires Comark, adding distribution and integration labs to its portfolio. 2006, insight acquires Software Spectrum, adding global software offerings. 2006 Insight teammates number more than 4,000 globally. 2008 Insight acquires Tempe, arizona-based Calence llc and. 2012 Insight acquires Frankfurt-based Inmac, a broad portfolio b2B hardware reseller. 2011 Insight acquires Ensynch, adding professional services and software solutions to its offerings. 2014 Cisco Global Architectural Excellence — enterprise networks 2015 Microsoft Federal Channel Partner of the year 2015 Dell National Solution Provider of the year 2015 Insight acquires Bluemetal, adding services that help clients offer exceptional customer experiences and create empowered workforces. Dell emc premier Plus Partner of the year Dell emc philanthropic Partner of the year Microsoft Worldwide Internet of Things Partner of the year (Bluemetal) Cisco. Architectural Excellence: Enterprise networking 2017 Insight merges with Datalink, adding next-generation data center expertise write in transforming technology, operations and services delivery.
We connect the world. Our connections make us stronger. With partnerships, people, services and delivery, well help you improve performance and amplify the impact of Intelligent Technology solutions in your environment. Our commitment is to help your business run smarter. "Our relationship with, insight is not just that of a client-vendor relationship; lawyer its a partnership.". Larry bonfante, chief Information Officer, United States Tennis Association. 1988, tim and Eric Crown establish Hard Drives International (precursor. 1995, insight s first initial public stock offering takes place. 1997, insight expands into canada and the United Kingdom.
know there was a solution out there for.". Rob Lloyd, chief Information Officer, city of avondale, arizona. Trust and confidence are foundational to your it strategy. To be up-to-date, up-to-speed and fully informed, you need a team thats collaborative to the core — keeping you efficient and on track to meet your goals. insight worked with the vendors and engineers to make sure all these applications or different systems worked flawlessly. They are very there for.". Wally McMullen, is project Manager, University health System, san Antonio, texas.
In 1988, tim and Eric resume Crown began their story in this fashion. With a business plan that took root in a college assignment and a cash advance from a credit card, they established Hard Drives International — the company that would become. Celebrating 30 years of innovation, we help businesses all over the world trace new paths with. Insight, intelligent Technology solutions. Our expanded offerings enable organizations to effectively manage today while simultaneously transforming the future. How we help you, we deliver expertise. You need answers more than you need equipment. We provide a team with the experience, intelligence and right it solutions to help you make strategic business decisions.
5 key principles of Effective insight Definition - soundBoard
About Insight technology solutions Provider Insight. Youve seen a glimpse into who we are. Find out how we got here and how were committed to helping you. "When I look back at the business, the numbers change, a lot of the tactics change, and the products and services change — and the solutions change. But for me, its really about the culture and the people.". Tim Crown, our story began shakespeare with a college business plan. Many great entrepreneurial tales start with two innovators inspired by an initial idea.